Leeds
Regional Sales Director – Gaming / AI Development
Location: Hybrid / UK or Europe
Sector: Gaming Technology & Artificial Intelligence
Salary: £130,000 – £150,000 per annum + performance bonus + equity options
Reports To: Chief Executive Officer (CEO) / Chief Commercial Officer (CCO)
About the Role
We are seeking a visionary and commercially driven Regional Sales Director to lead business growth across the Gaming and Artificial Intelligence sectors. This role demands a strategic sales leader with deep industry knowledge, strong client relationships, and a proven record of building and scaling high-performing sales operations in cutting-edge technology environments.
You will spearhead regional sales initiatives, develop go-to-market strategies, and build lasting partnerships with enterprise clients, game studios, and AI innovators. Working closely with executive leadership, you’ll play a key role in expanding the company’s market presence, driving revenue growth, and shaping commercial strategy across a rapidly evolving digital landscape.
Key Responsibilities
Strategic Leadership
Define and execute the regional sales strategy aligned with global commercial objectives.
Identify emerging opportunities within the gaming and AI ecosystem, including partnerships with developers, publishers, and technology platforms.
Lead market analysis and segmentation to maximise commercial opportunities across enterprise and B2B channels.
Collaborate with marketing, product, and R&D teams to align go-to-market plans with evolving technology and client needs.
Sales & Business Development
Drive end-to-end sales performance across the region — from lead generation and pipeline development to deal closure and key account management.
Build and maintain strong executive-level relationships with clients, partners, and stakeholders across the gaming and AI sectors.
Negotiate complex commercial contracts, licensing agreements, and strategic alliances.
Ensure consistent achievement of quarterly and annual revenue targets.
Team Leadership & Development
Lead, coach, and develop a high-performing regional sales team.
Set clear KPIs, implement performance frameworks, and foster a culture of excellence, accountability, and innovation.
Collaborate cross-functionally with product, engineering, and customer success teams to deliver client-centric outcomes.
Market & Product Insight
Stay ahead of industry trends, competitor activity, and technological advancements in gaming, AI, and interactive entertainment.
Provide regular feedback to product development teams, influencing roadmap priorities and innovation pipelines.
Represent the company at key industry events, conferences, and exhibitions to enhance brand recognition and thought leadership.
Required Skills & Experience
Minimum 10 years’ commercial experience, including 5+ years in a senior sales or business development leadership role within gaming, AI, or technology sectors.
Proven success in scaling revenue streams across regional or global markets.
Strong understanding of AI integration, machine learning applications, and gaming technology pipelines.
Demonstrable experience in closing high-value enterprise deals and building strategic partnerships.
Exceptional leadership, negotiation, and communication skills.
Analytical mindset with the ability to translate market insights into actionable strategy.
Degree in Business, Computer Science, or related field (MBA preferred).
Willingness to travel internationally as required.
What We Offer
Base Salary: £130,000 – £150,000 per annum (DOE)
Performance-Based Bonus: Up to 50% of base salary
Equity Options / Long-Term Incentive Plan
Executive-level benefits: pension, healthcare, and travel allowance
Opportunity to shape the commercial future of one of the fastest-growing sectors globally
Dynamic, innovation-driven environment with autonomy and influence at senior level
About the Company
We are a global innovator in Gaming and Artificial Intelligence, developing advanced solutions that redefine interactive entertainment and immersive user experiences. Combining world-class technology with creative excellence, our products empower developers, studios, and enterprises to harness the full potential of AI-driven development and next-generation gaming experiences.
As we expand across new regions and verticals, we are seeking a Regional Sales Director who shares our vision for innovation, growth, and leadership in the global gaming and AI marketplace.
